J-L TF typefaces tell stories.
J-LTF typefaces are like people, with their own history, ideas and feelings.
As such, J-LTF typefaces interact with other typefaces, creating a dialogue which clarifies the intentions behind each typeface.
J-LTF typefaces have other interests besides words.
J-LTF typefaces are autonomous and J-LTF freely acknowledges the role of others in recreating the meaning behind each typeface.
J-LTF typefaces have had many lives and will have many more.
J-LTF typefaces are emotional. They use as their guide the whole range of human affects.
J-LTF typefaces care for their text, amplifying the sentiments expressed by the content.
J-LTF typefaces leave gaps for the audience to interpret a text in its own terms.
J-LTF typefaces remain within the boundaries, having fun and being playful inside them.