When the artist Hans Koetsier passed away in 1991, the newspaper headline read "Wat nu, Koetsier…?" (What now, Koetsier…?), lamenting his loss and the ending of his typographic invasions in the advertisement space of the paper. 

“What now?” is the question we asked 45 prominent graphic designers and artists, offering them their own advertisement space in the newspaper of today. The results are witty, touching, critical, and lyrical, provoking thoughts on visual language, advertising, and togetherness in our present day. After being published in Het Parool and on watnukoetsier.nl, it’s time to reveal the series to you in life size:

We are very excited to invite you to the Wat nu, Koetsier? exhibition, symposium, and publication launch, on 4 - 5 November 2017, 12:00-18:00, on De Ruijterkade 127, Amsterdam. The exhibition will be in constant transformation, adapting to the presentations of Erik Kessels, Janneke Wesseling, Maria Barnas, Delphine Bedel, and Jouke Kleerebezem, who all made a personal selection from the series, and wrote about the project for the special broadsheet publication.

Saturday 4 November

12:00 opening
14:00 introduction to Wat nu, Koetsier?
15:00 Erik Kessels
16:00 Janneke Wesseling
18:00 closing

Sunday 5 November

12:00 opening
14:00 Maria Barnas
15:00 Delphine Bedel
16:00 Jouke Kleerebezem
18:00 closing

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All presentations will be recorded for future viewing online.

The exhibition is generously supported by: 
Stimuleringsfonds Creatieve Industrie, Het Parool, Igepa, RI SIGN & PRINT, Warsteiner and Spring House