"After looking at the different adverts Koetsier made, we were drawn to a specific one: 'Wat zal ik nou weer es voor jullie verzinnen'. We found it interesting that he includes the 'spectator/reader' in the process of making. In this instance as a meta message. We went further on this idea. We found it interesting to comment on our own advert as well as taking a standing point in the creative process. We like that it will probably rub some people the wrong way and therefore start a discussion (hopefully)."